Growth in manufacturing businesses isn’t just about getting more leads - it’s about attracting the right customers, converting them efficiently, and keeping them long-term. However, many businesses struggle at every stage of the buyer journey due to misalignment, poor processes, bad data, and an ineffective tech stack.
Here's what no one's telling you. It’s not your people. It’s not the market. It’s the hidden blockers baked into your strategy.
Most manufacturing growth challenges aren’t caused by one problem - they are a combination of the following, yet nearly always businesses try to fix their growth challenges by throwing more money into lead generation at the bottom of the funnel.
- Bad data
- Disconnected tech stack
- Customer churn & lack of retention strategies
- Sales process inefficiencies
- Poor branding & differentiation
- Lack focused product & service development
- Ineffective demand generation
- Lead nurture & conversion challenges
Join Paul to unpick what this looks like and how to break through the glass ceiling.
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Meet Our Speakers:
Paul Moss
Partnerships Director, Intergage
With over 30 years of experience in sales, business development, and marketing, Paul leads strategic partnerships at Intergage Marketing Engineers. Paul's career includes senior roles at major technology companies such as Toshiba, Novatel Wireless, and RootMetrics. Paul is also an active thought leader, contributing articles and insights on topics such as customer retention, lead quality, and go to market strategies for industrial revenue teams.
Tom StJohn
Multimedia Editor, The Manufacturer
Tom is the Multimedia Editor at The Manufacturer (part of Nineteen Group). His professional background is in broadcast journalism; in tv and radio. As well as writing for The Manufacturer Magazine, he leads on all our video content and is a presenter on The Manufacturer Podcast. Tom has thoroughly enjoyed immersing himself in the stories that our manufacturing and vendor communities have to tell, and views sessions like these as a valuable extension of that.