While you may feel confident in defining your ideal customer profile (ICP), statistics show that 4 out of 5 B2B businesses struggle with either a weak or undefined ICP.
This means significant marketing inefficiencies, costly customer acquisition, and high customer turnover. Our webinar is designed to help you turn the tide, guiding you through dissecting your ICP for success.
In today's fiercely competitive market, a precise understanding of your ideal customer can transform your marketing strategies, decision-making processes, and overall growth trajectory.
Explore how to:
- Effectively target your ideal customer through a strategic blend of lead and demand generation.
- Reduce spending waste by focusing efforts on high-potential leads.
- Improve conversion rates and marketing ROI.
Speakers:
Paul Moss Business Development Manager, Intergage
Paul heads up Business Development and Commercial Partnership activities at Intergage. He has more then 30 years of experience in sales, business development, marketing, and new product/services introduction for companies in the IT, industrial and telecommunication sectors. He has held Senior Director-level positions with some of the world's most innovative B2B companies.
Tom St John Multimedia Editor, The Manufacturer
Tom is the Multimedia Editor at The Manufacturer (part of Nineteen Group). His professional background is in broadcast journalism; in tv and radio. As well as writing for The Manufacturer Magazine, he leads on all our video content and is a presenter on The Manufacturer Podcast. Tom has thoroughly enjoyed immersing himself in the stories that our manufacturing and vendor communities have to tell, and views sessions like these as a valuable extension of that.
Register Today!